To Jacob Wismar, being a food stylist is not only about creating great food and beautiful pictures. His interest is as much in the message: from the client to their client, told through dishes or pictures. Jacob originally trained as a chef, but he has had many professions. His broad carrier includes work as a head waiter, club owner, nutritionist, health guru, web designer, catering company owner, industrial developer and concept consultant. With an excellent sense of trends, he always seems to be “where it happens.” “Well,” he says, “I like to have fun and I try not to say no, and also not to worry.”
Jacob lives on a horse farm with his wife and four children – which might be why he says things like, “Why do we give our kids food we’d never dream of giving a horse?” Yeah, why do we? Jacob’s passion for healthy cooking was the basis of his cookbook, “Jacob’s Healthy Kitchen, The Family Method” – which focuses on meals for children and families with less meat and semi-finished ingredients. It also sums up the focus of his professional work: beauty from the inside out.
Caroline W. Söderblom / Business Director at DDB Stockholm
”I had the privilege of working with Jacob for almost a year at Abdon Mills. Jacob has a long track record of working with food and healthy products and is incredibly competent when it comes to innovation, conceptualizing new product ranges and getting under the skin of various target groups and understanding their needs. He’s very attentive and not only does he interpret trends, but he sees them in their early stages and has the ability to innovate thereafter. He understands consumers at a deeper level and know what they want almost before they know it themselves!
Jacob is also brilliant when it comes to building strong brands with a clear direction and position. The combined experience of innovation together with branding makes Jacob unique in his kind.”
Johan Ronnestam / Global speaker, creative director, brand strategy & serial entrepreneur.
”Jacob Wismar is a strong creative soul with the ability to see beyond the ordinary. He creates ideas and concepts that drive change and he’s got the ability to see his ideas through. Something many creatives do not.
Some keywords about Jacob:
A creative problem-solver
Always cheerful and dependable
Always behaves professionally
Broad range of skills
Has a take-charge personality
Knows food like no one else.
I’ve worked together with and also hired Jacob for different projects and it has always been rewarding.
I give Jacob my highest recommendation, without reservation. Please don’t hesitate to contact me if you have further questions.”